Making money from Photography – April 2024

It definitely seems to be getting harder to make money from stock photography these days, especially on Shutterstock. Overall, the month was not too bad, to be honest, with total income of $2798, which is quite an increase from March’s total of $2436. Here is my usual historic chart of total earnings:

Earnings from licensing stock photos and selling prints in the past six years through April 2024
Earnings from licensing stock photos and selling prints in the past six years through April 2024

And of course, some readers will want to know the size of the portfolio. I did add more images in April from my trip into Ohio to photograph the solar eclipse. As well as the sun, I took some stock photos in both Columbus Ohio, and the small college town of Delaware and I’m pleased to see that a few of those have already sold.

Number of files, both photos and videos, at the main stock agencies
Number of files, both photos and videos, at the main stock agencies

I usually post this graph next. As you know, I have been trying to expand my efforts in selling images beyond stock agencies to the Print on Demand sites such as Fine Art America and Pictorem (referral link). I’ve also created an Etsy shop to sell paper and metal/canvas prints but having put much effort into publicizing it yet. So, this next graph shows how the stock earnings have been evolving when my fine art prints are taken out from the totals.

Graph showing the history of earnings in stock photography separately to fine art prints
Graph showing the history of earnings in stock photography separately to fine art prints

What was pleasing to see this month is that a long decline in stock earnings was stopped for the second time in three months. Not enough to show a trend, but much better than the constant decline I had been seeing over the past year.

Stock Agency Performance

As usual these days, Adobe Stock was head and shoulders above the rest with total earnings of $806. Not the best ever (I got $869 in January), but still pretty good. SS had been terrible through the month and I thought I was heading for a pretty poor result, but one sale of a video for $120 on the 26th of April made a big difference but even so, I ended the month with $484 on SS. How nice it was when SS usually came up with $600 reliably (just last year!). iStock was next with $394 after the disastrous $174 in March. I still cannot believe their explanation about refunds to one customer – makes no sense to me, but what can you do?

Then we have Canva with $181 and Alamy with $130, but Pond5 came from nowhere to actually exceed that with sales of $136! Last month, Pond5 was $19 and the month before $16! However, $94 of that total was a payment for use of my videos and photos in AI training. Then we are down in the weeds.

Best-selling photos and videos

I always think that some higher priced sales is the difference between a good month and a bad one, especially on SS, and this month was no exception. In April, I had just 9 assets that sold for more than $10 for a total of $270. And one of them was the $120 video sold on SS. A year ago, that was $400 for 17 assets. I ought to try to work out some analysis of this, but my guess is that total earnings are falling behind simply because either buyers are not paying for these higher priced licenses, or the agencies are continuing to reduce prices to attract buyers such that more are falling under that $10 cutoff that I use.

The highest sale was, of course, that $120 video taken from my hotel balcony in Dubai last April. Dubai has not been a great seller for me – just $290 in the past year and this includes this $120 sale. Much better has been the trip down the Mississippi in the USA with sales in the past six months of $406. $90 of my earnings in April came from that trip.

The next highest were a couple of editorial shots from Baton Rouge in Lousiana (from that Mississippi trip) sold on Alamy for $20 each. Adobe Stock had two $20 sales last month. One of a barley mash fermenting in a brewery I visited:

Just goes to show you never know what is going to sell!

The other one was of some beer bottles in a white six pack. Just the thing that AI could do, I guess!

I sold an interesting image taken in Puerto Rico after Hurricane Maria on SS for $18:

I have sold a print of this to someone who lives on the island, so it has proved to be a useful image in my portfolio.

Fine Art Sales

Total Fine Art Sales in the month turned out to be $423, almost exactly the same as last month. What was interesting was this this month, as last month, Pictorem outsold Fine Art America. I have been promoting Pictorem more, especially after I worked out that Pictorem manufacturing costs were generally lower and they had free shipping. I sold three prints there – two of different scenes from Morgantown and one taken in a garden in North Wales. This latter one turned out to be my neighbor and she had spent the time going through my various galleries looking for images she liked, and she picked this one for a 36×24 inch canvas print.

Azaleas and Rhododendron trees surround pathway in spring
Azaleas and Rhododendron trees surround pathway in spring

That’s all for this report. Hoping that the small improvement in stock sales continues through May!

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12 Responses

  1. Jörgen says:

    Shutterstock was the best site before. But now are they so bad. They pay so bad now days. And they did buy Envato now too.

  2. Alessandra says:

    Stock has been really really bad for me this year, except for Adobe. FAA has been selling pretty well after I started promoting it through the blog. I still haven’t signed up to pictorem.

    • Steven Heap says:

      Interesting that my promotion of Pictorem is paying off a bit. I’ll do some more investigation I think on some of the latest things I have done to try to improve the search results in Google. Great to hear that people are finding your FAA work!

  3. Hi Steve, I had a question for you.
    I’m just really curious about the ratio of sales between editorial and royalty free.
    I noticed you have both, if you had to give that a rough guess how much would you say your earnings are for editorial over royalty free?

    • Steven Heap says:

      It’s a good question and one that I struggle to answer because Microstockr doesn’t really give any good way to search for the different types of file. I have asked the developers if it is possible to search in a different way and will write an article if I manage to find out the answer. When I look at the best sellers in total earnings in 2023, the first two rows of images do not contain an editorial image, so I would guess it might be 20%, but that is an absolute guess!

  4. Looking forward to that.

  5. Lee says:

    It’s glad to hear that your pictures are being used locally in your community as well as in international publications and magazines. Speaking of earnings, I’ve just got report from ESP GettyImages telling that I made roughly $150 for 300 sold pictures back in April. Is that ESP/Getty ratio too bad? Thanks

    • Steven Heap says:

      The amount you get from Getty depends a lot on whether you were lucky to get some higher priced sales in the month. My earnings can vary by $100 from month to month depending on that. So in March I got $393 from 434 downloads and in April that was $288 from 434 downloads again. I’m using Microstockr Pro which is never completely aligned with what Getty pay each month – I think Getty includes sales that actually have an earlier month date, but I’m not sure. So your ratio isn’t bad. I find that the higher sales tend to be travel type shots, although not every time.

      Steve

  6. alessandra says:

    I think that writing articles helps people to find things. Not sure how, but I see a connection between what I promote and what sells. Sometimes not the same photograph but the same gallery.

    • Steven Heap says:

      Yes, I think it helps with the indexing and position in the search for the images and I also find that my articles rank quite highly in Google. For some more esoteric search terms, I’m often the only person in the upper levels of the search with both Pixels and Pictorem and my own site. I did sell two on Pictorem this month – nothing from Pixels, so my work is helping. I’m not sure if I mentioned this in a post, but I’ve started creating simple galleries with links to Pictorem on BackyardImage. I don’t make much noise about them on the site, but Google can find them! https://www.backyardimage.com/print-portfolio/

I'm always interested in what you think - please let me know!