July Doldrums Earnings from Photography

Well, perhaps not as bad as that sounds! June was such a remarkable month with $4600 in earnings that anything was bound to be a disappointment. And July did disappoint a little. It is never a really good month and the income of $2674 was really not too bad! Here is my normal earnings chart showing how things normally play out across the year:

Total earnings from stock photography and sales online during July 2023
Earnings from Photography in July 2023

I did add more images during the month, including some to iStock for the first time in months, and so my count per agency looks like this:

How many pictures do you need in a stock agency to make some money?
Number of assets online in the various stock photo agencies

So, what disappointed me so much in July? It is hidden in the totals, but in June I earned $535 from the sale of my prints (my “fine art stuff”) and in July, a magnificent total of $71. The only sale on Fine Art America was a mug with a profit of $2. I do take the good with the bad, but I’ve been working on a book to be called something like “How to sell photo prints online” and I am probably close to publishing it, and then I get a result like this. Someone, somewhere is trying to tell me something!

Agency Performance

As is usual these days, Adobe Stock led the pack with a great month of $838. Not the highest ever, but pretty close (if I ignore the free image buyouts). Shutterstock was not too bad with $560, although I noticed that the actual number of downloads is as low as I have seen it for some time. Hope that is not the start of a new trend driven by all the AI work that is now available. Then we have a big drop. iStock is third, but it could only manage $320 this month. Just the lack of a few bigger sales can make all the difference at that agency. Canva is on a bit of a growth path for me, and I ended up with $271. And then Alamy was next with $247, that included some one-off payment for the ASCRL Spring Distribution. I received $37 for that. Then we are down in the noise.

Video Sales

I’m not great at taking and adding videos to my portfolio, and I haven’t budged much above 500 clips for a long time. However, this month I did earn $155 from video stock clips with Adobe taking the honors with two sales over $50. This one sold for $58:

Sailing out of Resurrection Bay near Seward in Alaska

And this one sold for $55:

The ferris wheel or Capital Wheel at National Harbor outside Washington DC at night

It was a lovely calm night when I took the National Harbor video which really makes the reflection interesting. The Potomac river has never looked so good!

Individual Photo Sales

$372 earned from images that earned more than $10, but unfortunately the bigger sellers were all around the $30 mark. A total of 15 files met the threshold of being “big sellers” under this definition and Shutterstock had 8 of the 15. 3 from Alamy and 2 from Adobe Stock, and 2 from Dreamstime at $13 each. Those latter ones are a little concerning, because a bit of research for my “selling prints” book showed me that someone was selling canvas prints of one of my Morgantown images on eBay. I did decide to contact them, nicely, as asked where they had licensed it, and the owner of the store told me she thought it was Dreamstime. I believe Dreamstime has a lower priced option where someone can create prints from the image they license and the two sold this month are potentially “fine art prints”. Dreamstime earns around $80 to $90 a month and so I am loath to drop it as an agency, but there is a slight worry there that I need to monitor.

The other images are nothing special and not really worth showing.

Well, I think that rounds out the month. I’m hoping for more Fine Art Sales in August that I can use to justify my new book!

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4 Responses

  1. Alessandra says:

    I think the summer is not a good season for print sales. My town here is a university town but feels like a ghost town. People ar out and about or spending money in their kids summer camps.

  2. Maria K says:

    Hi Steven – thanks for all your great recaps and advice! Sorry if I missed it somewhere, but I was wondering if you’ve had any success selling digital files on Etsy? Thanks!

I'm always interested in what you think - please let me know!